Learning a business
In june of this year I wrote about my experiment in online income. The experiment is running now and one of the first things I learned is that I need to learn a lot. The experiment itself is a blog and it has been obvious from the start that just providing quality content isn’t enough to attract visitors. And it’s become clear to me now that I’m lacking in knowledge when it comes to attracting visitors.
I think the overall quality of the writing I’ve done so far is good and could be of value to my readers. But I’m lacking in both execution and knowledge when it comes to other subjects:
- SEO: or Search Engine Optimization. Since I’m using WordPress with a theme that has SEO build in, my on-site optimization is pretty good, but far from perfect. I also have to make sure that my content is optimal for both search engines and humans. Off site optimization is non-existent, except for some incoming links I’ve put up. I have a general understanding of the concept now and are applying some of its rules, but that needs to be better.
- Social Media Strategy: I’ve already have some strategy in place with an accompanying Twitter account to the blog, where, besides the posts on the blog, I share things related to its subject. This needs to be build upon further and I especially have to make sure that I use the different channels to their strength.
- Marketing/Promotion: when it comes to marketing/promoting the site there’s still a lot of work to do. Partly this is because I want to make sure that before I start with this I have quality content already up and partly because I still need to learn how to do this effectively.
There’s still a steep learning curve for me here and I know that. I’ve started to learn SEO now and will move to social media strategy after that. Marketing and promotion will be last on the list. I’ve chosen this order because I think it’s the order of most importance.
Since I want this experiment to work, I really don’t mind going about this. I have to admit it’s a bigger challenge then I first anticipated, but that makes it worth while.
Tags: Experimenting
