Too many social media sites?
LinkedIn. Flickr. Twitter. StumbleUpon. Google Reader. As you can see in my blogroll, those are the 5 social media sites that I use (well, I do have a Facebook account, but it’s dormant). When you’re a business and you want me to buy or buy again from you, there’s a good change you can reach me there. For a business the possibilities to choose from are almost endless. And your choice depends on what kind of business you run.
Let’s say your a musician. Before yesterday Myspace Music was the best choice. Sure, they may have lost the battle with Facebook when it comes to total users, but when playing music was your job, they were a safe bet. But with the addition of Ping by Apple, which is tightly integrated with their iTunes business, you might want to jump into that as well. When you’re a multi-national having a presence on Facebook is never a bad idea. But what do you do with your customers in Brazil (where Orkut is the largest) or the Netherlands (where Hyves has the biggest presence)?
And it’s not just the number of social network/media sites you can choose from, it’s also a matter of whether your actions lead to generating leads or sales. Just getting into social media because “everybody is doing it” is not a sound business strategy. You want to reap the benefits of your efforts. So it’s no surprise that consultancy in social media is growing as a business.
Most businesses have realized that they should have a social presence but don’t know how to go about it. And with the ever growing aditions in social media, making the right decision isn’t getting any easier.
Tags: Tech
