Brand Loyalty
Sunday, July 25th, 2010Last week I picked up my new mobile phone. That’s nothing special in itself since I treat myself to a new mobile phone every year (side note: that’s the only thing I replace yearly, the other things I replace when they’re worn down in order to keep a pretty good carbon footprint), but after having an Android phone I came back to buying a Nokia once again. And ever since getting my first mobile about 13 years ago I’ve owned 10 phones. 8 of those were from Nokia.
I know that Nokia isn’t perceived as the leader in mobile phones any more and that their phones are a little behind when it comes to technology. But frankly: I don’t care. Their OS is stable, their build quality is excellent and it does what I want my phone to do: crisp and clear calls, messaging, occasional web browsing and tweeting, take a picture now and then, use it as an alarm and watch and navigate from A to B. And all that without a fuss. Simple. I like what they offer and although I felt a need for change every now and then (I switched to a Sony Ericsson a couple of years back and the HTC Hero last year) I always came back.
This got me thinking about other brands I’m loyal too. And it seems there are a couple. I only buy for need these days, but still there’s Geox when it comes to my shoes because of my…erhm…warm feet. Canon when it comes to my digital camera. Samsung when it comes to PC monitors. HP when it comes to printers/scanners. Bol when it comes to books. Pathe when it comes to seeing movies.
The reason for this is simple: these brands make products/create services that fill my needs. That doesn’t mean that I won’t buy any other brand when the need arises or when a better alternative comes along. But as long as that isn’t the case, these are preferred.