Dutch football isn’t the only winner in this World Cup

The Dutch football team will play Slovakia next monday in the round of 16 in this years Football World Cup. There’s a very good chance (the Dutch are favorites for this game) they’ll advance to the quarter finals and then it’s just 3 more wins until you win the final! And that’s a big deal in our little knack of the woods where it’s the talk of the day and you sense there’s real pride about what those guys do out there. But the fans aren’t the only ones hoping the Dutch team advances and keeps on doing well. Because when they keep on winning, the Dutch economy keeps on winning as well.

Just think about all the orange merchandising that’s being sold or given away with purchases. And Dutch fans love to see the games with friends in bars and cafes where a victory will be celebrated with the consumption of a large number of drinks (not to mention the ones consumed before and during). And that on a day that usually isn’t a big day for that industry. That of course will all dry out as soon as, God forbid, the team is beaten.

It’s great to see the Dutch team doing well. I, like many others, enjoy the games and watch them in the company of others. And with the worst of the recession behind us, it’s a good thing our economy gets that little extra boost. If the Dutch team will become World Champion, there will be more than one winner.

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